Today I’m chatting all about one of my favourite concepts: brands are energy. The idea of ‘branding energetics’ is something I bring in to ALL of my branding projects - no matter what. The energy of our brand is what connects us to our audience, and it’s what connects us to our own business.

If you’re thinking of rebranding, congratulations! It’s such an exciting time for any business owner - but sometimes, it can be hard to know if you’re ready to take the leap. It’s no secret that professional branding is an investment, so it’s important to make sure your business is ready before you dive in.