Brand messaging vs copywriting: what you need to know π€«
A lot of people think branding is the visuals and what you see. That is true but it's also how you make people feel, it's what people read, it's how you communicate with your audience, it's the message that you're conveying that is important as well. This messaging stems from your copywriting and tone of voice. If your content does not act as a strong extension of your amazing branding, your target audience are not going to stay long enough to connect with you, make a purchase or work with you.
What I cover in this episode:
The difference between brand messaging and brand copywriting
Why you need to keep doing the work after your branding is complete
Different ways to think about the value your brand provides for your clients and customers
How messaging can help build a strong brand and community
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Connect with Alex: @havenstudioco
Follow the podcast: @brandologypod
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