Is your brand confusing your audience? 🤔
Today’s topic is something that I often see across various niches AND with many of my own clients when they first come to me. It’s something that can really take your brand to the next level - if you're aware of it, that is! I'm chatting about how your brand might be confusing AF for your audience, why this is problematic and what to do it about.
What I cover in this episode:
The journey that your audience takes before deciding to work with you
Why they are choosing to look elsewhere
The psychology behind confusion and what that means for your audience
How your branding and messaging can influence your customer’s decision to work with you
Some ways to refine your brand and customer journey
Want to work with me? Enquire here!
Join my brand strategy mini-course, Be That Brand!
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Connect with Alex: @havenstudioco
Follow the podcast: @brandologypod
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