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Your biz needs a brand that makes you the โwell, DUH ๐ โ choice for your dream humans.
Youโve got the vision. You back yourself 100%. You know your biz has some kind of special magic about it.
Now? Youโre ready to stop playing small. Youโre ready to create your own lane. Youโre ready to enter your big brand era.
Imagine this for a hot secโฆ
You wake up on a Monday morning (P.S. youโre obsessed with Mondays now that you work for yourself)โฆ
You open up your emails, sip your freshly-delivered oat latte and smile as you see the sales notifications and enquiries that came through overnight - not to mention the beautiful messages saying โyouโve changed my life - thank youโ from people in your audience who are just so damn grateful your biz exists.
Youโre living the dream - youโve finally built your dream brand. You feel confident AF in yourself and the transformation you create for your audience. Creating content is one of your favourite parts of your day (who would have thought?!). And you NEVER have to worry about what your competitors are doing - in fact, youโve kinda forgotten who they even are ๐โโ๏ธ
All because you turned your biz into a brand thatโs in its own lane. Itโs a leader - itโs THE go-to. Youโve got a ride-or-die audience thatโs totally obsessed with you and everything you create - to them, youโre the ONLY option.
And thatโs exactly how you designed it to be.
Bestie, this is so freaking possible for you.
The thing standing between where you are rn and the dreamy snapshot above?
Youโve got a business at the moment - but weโve got to make it into a brand. And not just any old brand - a brand your dream humans simply CANNOT ignore.
in a not-too-distant futureโฆ
Your brand is finally doing the hard work for you. And youโre like โwhy the heck didnโt I do this sooner?โ
Iโm here to show you:
How to create a brand that brings in cash (not just a cute logo - that ainโt gonna cut it gal)
How to speak to your dream people and say what they actually want to hear
How to dominate your industry so you can stop worrying about your competitors (youโre the trendsetter now, gal)
Keep scrolling to see how to turn your biz into a magnetic AF brand
The blueprint to big brand energy
The blueprint to big brand energy
Your blueprint to
big brand energy
๐ create your โcanโt-get-enoughโ movement
Figure out what your brand stands for, and turn it into a movement your audience canโt help but get behind
๐ build obsession-worthy positioning
Figuring out your brandโs special sauce with my unique 3-pronged approach and use it to change how people see your brand
๐ have an unmissable presence
Show up in a way that has people bingeing your content like their fave Netflix show
The blueprint to big brand energy
The blueprint to big brand energy
Lemme know if this is youโฆ
You know success is in your future but youโre a bit stuck rn with what you need to do to get your biz there
Youโre constantly looking at your competitors for inspiration and ideas, and always feel like youโre coming in second
Creating content feels downright impossible - you stare at an empty Canva doc for ages with no clue what to say to make people care about your biz
You know you have a great product or service, but when it comes to getting people to buy itโฆthereโs crickets
Your Google search history looks like โhow do I get more customers?โ and โhow do I get people to buy from my brand?โ
Bestie, you and your biz are in the right place ๐
Introducing your brandโs new bffโฆ
The Brand Lab
A build-your-own program for dream-big biz owners who are ready to move from small biz energy into their 6 figure brand era.
The biggest kept biz secret...
The biggest kept biz secret...
Building ๐ their ๐ brand ๐
What most biz owners are sleeping on (but not you!)โฆ
Most biz owners? Theyโll get a cute logo. Theyโll use some templates and fonts straight outta Canva. Theyโll identify their audience as โ30 year old Sydney mums who enjoy hot pilates and brunchโ. Theyโll scroll Insta for ages looking for content ideas to replicate.
And then theyโll wonder why they arenโt making the sales they want. Why theyโre posting to crickets. Why theyโre losing out to their competitors time and time again.
But itโs not their fault.
Brand-building isnโt something thatโs taught enough in the solopreneur world (hey, Iโm here to change that!). But itโs the reason cult brands exist (yep, the same tactics Apple and Kylie Cosmetics use are available to you too). Itโs the reason why some businesses skyrocket to 6 figures+, seemingly overnight. Itโs the reason why some businesses succeed and others donโt.
I know something about youโฆ
Youโre different. You know thereโs something missing - some stepping stone between where your biz is rn and the brand you wanna be. You FEEL success in your bones. You are going to go to the ends of the damn earth to make this biz work. You are OBSESSED with what you do - and now itโs time the rest of the world is, too.
Youโre ready to ditch:
๐ The content confusion
๐ The surface level messaging
๐ The chaotic brand visuals
๐ The โjust a small bizโ vibes
Youโre ready to create your own lane, be the industry leader youโve always dreamed of beingโฆand honestly? Youโre just ready for world domination.*
And Iโm here to help you do exactly that ๐
*Look, I canโt 100% guarantee world domination. But after The Brand Lab? Youโll be pretty damn close.
This is what weโre covering:
Strategy Lab
By the end of this lab, youโre gonna know your brand better than you know your bestie. Before we do anything else, we need to actually dig into what makes your brand YOURS, and how weโre gonna position it in the wider space. Weโll do this through my unique brand DNA process - just like everyone on the planet has unique DNA, every brand does too. We just need to dig in to find out what yours is.
What we cover
How your brand changes lives
Your โcanโt-get-enoughโ movement
Who your audience is
Your special sauce
How weโre positioning your brand
Your lanemaking strategy
Design Lab
This is where we turn your strategy into something visual. Iโm walking you through my exact design process that I use with my 1:1 clients and showing you how to apply it all to your own biz. Weโll take your unique creative vision and apply it to a pre-built template to give you a designer-quality brand that you AND your audience canโt get enough of.
What we cover
Creative direction
Logos (including full access to my brand template library, which weโll use as a starting point for your brand)
Brand fonts
Brand colours
Visual consistency
BONUS: This lab includes 48 hours of 1:1 access to me while I apply your creative direction to your chosen brand template!
Messaging Lab
After this lab, weโll know exactly how to speak to your audience and what they need to hear to take them closer to a sale. This module is focused on building a strong messaging foundation along with potent micro messaging snippets that you can funnel across every platform and every piece of content.
What we cover
Messaging foundations
Messaging techniques
Core brand topics
Micro messaging
Brand vs offer messaging
Content Lab
In this lab, weโll get into the nitty gritty of how to keep your brand alive, present and growing online. By the end of it, youโll have a clear content strategy, post schedule and endless content ideas thatโll help you get you visible, get consistent sales, and build your ride-or-die community.
What we cover
Content foundations
Content strategy
Content pillars
Brand platforms
Content creation
Messaging in content
The cool AF thing about The Brand Lab is that itโs totally customisable to YOU and what YOUR BRAND needs. You can choose to either work through the entire lab framework, or jump into the individual labs to support you where you need it most.
4 potent labs to build your brand from unknown and unseen to unforgettable and unstoppable.
Choose your adventure depending on what your biz needs - or do them all and get the full brand-building transformation.
Who is this a
perfect fit for?
Youโve got a big idea for your business and you want to start it RIGHT rather than throw spaghetti at the walls for months or years
Youโve got your side hustle and youโre ready to make it your main hustle ๐ The goal? Build your biz up so you can quit the 9-5 and live your DREAM
Youโre full-time in your biz and loving it, but youโre ready to turn it into a 6 figure cult-status brand. You know you can do it - you just need a little help to get there
Woah woah woah.
Who tf am I, anyway?
Iโve built my own brand up from zero and cemented myself as trendsetter.
Iโve been building brands since 2017 so this ainโt my first rodeo ๐ค But the real shifts happened when I opened Haven Studio in 2021, just months after my mum suddenly passed away, leaving me to wonder why tf I was spending my life in a job I didnโt like when our time here on earth isnโt guaranteed.
I quit cold-turkey and went out on my own. I was determined to succeed. Yeah, I could design. I was good at that. But the space was saturated AF and I soon realised that standing out was the real issue. How do I get people to book in with me because of ME, not because I was cheaper than someone else?
So I used my brand as a guinea pig and ran a ton of experiments to see how I could grow my brand into something people actually cared about. At the start of 2023, everything changed for me. I put the puzzle pieces together and finally built a brand instead of a business with pretty visuals.
Now, Iโve got a ride-or-die following of nearly 14k, Iโve got a top-rated branding podcast, Iโve been invited to speak in events, courses and podcasts, Iโve scaled to multi-6 figures, and Iโve gone from just design services to also mentoring businesses on brand strategy, content and messaging - because thatโs what you need to build a cult brand.
Oh, and I regularly see other businesses trying to imitate what I do. Itโs a full-circle moment, because back in 2021, that used to be me - but now Iโve created my own lane, and I get to be the one leading the way.
Are you ready to do this for yourself?
Your brand ainโt gonna be the same after this.
Youโre ready to kick small biz vibes to the curb and tap into big brand energy with the exact same strategies and tactics your fave cult brands use.
Your big brand is waiting
Your big brand is waiting
Get started
BEST VALUE
Full brand lab experience
$2596 $1999
Get access to all 4 labs. Includes access to the self-paced curriculum for each module.
MOST CUSTOMISABLE
Individual labs
$649 per lab
Choose the exact labs that will support you best in building your brand. Includes access to the self-paced curriculum for each module.
Your big brand is waiting
Your big brand is waiting
Build your lab
A first-of-its-kind custom curriculum so you can get exactly what you need out of the course. No more wasted money, โI already knew thisโ vibes or โthis ainโt for meโ. Wherever youโre at, whatever you need help with - you can build your perfect program.
TAKE THE LAB BUILDER QUIZ TO FIND YOUR PERFECT CURRICULUM ๐
POV: Your brand shared this with you ๐
Your brand is so ready for you to stop playing small.
It knows the potential it has - and it wants you to let it step into its six figure era ๐ธ
Itโs ready to take over the world
All you gotta do?
Create a movement. Create a community. Create a presence that canโt be ignored.