Today I’m chatting all about one of my favourite concepts: brands are energy. The idea of ‘branding energetics’ is something I bring in to ALL of my branding projects - no matter what. The energy of our brand is what connects us to our audience, and it’s what connects us to our own business.

If you’re thinking of rebranding, congratulations! It’s such an exciting time for any business owner - but sometimes, it can be hard to know if you’re ready to take the leap. It’s no secret that professional branding is an investment, so it’s important to make sure your business is ready before you dive in.

Wellness - it’s a term you usually hear when it comes to our health and wellbeing. It’s all about creating healthy habits, nourishing our bodies and allowing ourselves to thrive; not just survive. So why not apply these same principles to our brands? Your brand should be treated like a living, breathing organism - not an inanimate object.

The word ‘holistic’ isn’t something you usually hear when it comes to branding, but it’s actually such an important (and underused) concept when it comes to design. Holistic means to treat the whole of something - not just a part.

Been thinking about investing in branding, but not too sure what the process entails? I totally get it! I’m the same - I like knowing exactly what I’m in for, and every step of the process, before I make a commitment (type A personality reporting in).