I used to have NO IDEA what brand building was
Honestly, I have not always been someone who understands the power of brand building. I studied brand design, worked in an agency for five years, and had so much experience under my belt yet I still did not fully understand what was involved and why this was so important. Brand building is not a new concept, but it's also not something that's taught a lot. This is the missing skill from so many business owners that I see, including myself once upon a time. It's such an important part of building a successful business that's going to go the distance, get you the results that you want and create the impact that you want to create.
What I cover in this episode:
How I discovered that branding needed strategy
Why I believe that brand building is so important
Ways that implementing strategy into my clientsβ brands helped my own brand
The impact that brand building has had on my business
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Connect with Alex: @havenstudioco
Follow the podcast: @brandologypod
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