From brand strategy to brand...how I do it!
This episode is inspired by a chat that I recently had with one of my clients. During a brand workshop, she asked me how I would turn her branding into her brand. It made sense seeing the end result but she was curious as to how I actually get there. Brand strategy is the foundation of your brand and everything else builds off your brand strategy. I will never get into a project without strategy because I do believe that it is the most important part of building your brand.
What I cover in this episode:
Why your brand strategy is so important for your business
How I take certain elements of branding and transform it into the brand strategy
The four main goals of brand strategy
Ways to align everything in your business back to your brand strategy
Join my brand strategy mini-course, Be That Brand!
Want to work with me? Enquire here!
Book your Brand Experience Workshop with me here!
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Connect with Alex: @havenstudioco
Follow the podcast: @brandologypod
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