The Relatable Therapist
APPROACHABLE - FUN - LAIDBACK
DELIVERABLES:
Brand identity design
Monique, the brains behind The Relatable Therapist, was looking to pave new ground with her business. She already has a face-to-face therapy business under a separate name, and needed The Relatable Therapist to stand apart and attract the exact audience her courses and programs were designed for (driven millennial women). One of Monique’s wishes was for her brand to reflect her fun-loving personality. She wanted the brand to feel personal, bright and inviting, as mental health support can often feel drab and off-putting to people seeking help. At the same time, the brand needed to convey a sense of professionalism and trust so Monique could still position herself as the knowledgeable expert she is.
Haven Studio looked closely at Monique’s target audience and areas of expertise to get an idea of exactly what the women in her community would be drawn to. By marrying Monique’s personality traits with the need for an approachable and accessible brand, we were able to create an identity that set her business apart and felt light, fresh and encouraging. By incorporating a subtle story into each logo element, we were able to create a personal sense of connection to the brand for Monique. Clean, modern typography choices keep the brand feeling authentic and professional, while a fresh colour palette and handcrafted background textures ensure it feels approachable, personal and positive.
