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Step out of the shadows, own your ‘go-to energy’ and become the BFF-level brand your soulmate clients have been craving 🧨
build your brand authority so you can be seen as the big freaking deal you really are
So you’re in a saturated space. You’ve got competitors coming out of your ears. And tbh…you’re feeling a lil bit stressed trying to be heard above all the noise.
I see you gal…you’re doing all the things.
You’re following all the guru tips, hacks and tricks to speak to your dream clients. You’re posting the how-to carousels to show expertise. You’re doing a reel a day to stay visible. You’re sharing the testimonials you have to build trust. You’re sharing your freaking EPIC work.
But while your Insta page is pumping with fresh content, it’s crickets behind the scenes 🦗
You’re getting some enquiries, but they drop off the face of the earth - or worse, they say ‘can you do it for less?’. And of course you agree, because they’re ALMOST dream client material (right?!)…and you don’t have a whole lot of options right now.
Here’s the sitch…
Everything you’re doing…Your closest competitors are too. You’re ticking the ‘know, like, trust’ boxes…but so are they.
So who is your client meant to choose, when everyone seems nice enough and good enough? It’s giving vanilla ice cream 🍦 Fine, nice, but not a ‘hell yes’.
What you’re missing is something that immediately vibes with your audience (on a ‘where has she been all my life’ level). Something that takes your brand from backup dancer to centre stage - a brand that’s a big freaking deal.
And that is your unique brand authority. A combo of personal brand elements + your biz expertise. A one-of-a-kind identifier that only YOU can create.
introducing
Big Deal Brand
A 4 day program to teach you how to build authority, infuse it into your brand + content and have your dream clients going ‘wow, where has she BEEN all my life?!’
Big Deal Brand will have you standing in the spotlight as the go-to gal for your soulmate clients and finally unearthing your unique perspective (no more forced ‘unpopular opinion’ content over here). Over 4 potent days, you’ll learn how to step out of the shadow of your competitors by owning your EPIC expertise, reclaiming your POV and stepping into your rightful spot as the ‘holy sh*t I need to work with her’ OSP you really are.
Here’s how it works:
01
daily private podcast training drops (no longer than 15 minutes). listen on the go and learn the concepts.
02
daily prompts, activities and exercises will be dropped alongside each episode. we’re taking action every day.
03
jump into telegram for daily q&a. ask me your questions, clarify the concepts and get my eyes on your work.
Woah woah woah.
Who the hell am I, anyway?
I’M Alex 👋 I’VE BUILT MY OWN BRAND UP FROM ZERO AND CEMENTED MYSELF AS TRENDSETTER.
I’ve been building brands since 2017 so this ain’t my first rodeo 🤠 But the real shifts happened when I opened Haven Studio in 2021, just months after my mum suddenly passed away, leaving me to wonder why tf I was spending my life in a job I didn’t like when our time here on earth isn’t guaranteed.
I quit cold-turkey and went out on my own. I was determined to succeed. Yeah, I could design. I was good at that. But the space was saturated AF and I soon realised that standing out was the real issue. How do I get people to book in with me because of ME, not because I was cheaper than someone else?
So I used my brand as a guinea pig and ran a ton of experiments to see how I could grow my brand into something people actually cared about. At the start of 2023, everything changed for me. I put the puzzle pieces together and finally built a brand instead of a business with pretty visuals.
Now, I’ve got a ride-or-die following of 14k, I’ve got a top-rated branding podcast, I’ve been invited to speak in events, courses and podcasts, I’ve scaled to multi-6 figures, and I’ve gone from just design services to also mentoring businesses on brand strategy, content and messaging - because that’s what you need to build a bingeworthy brand.